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Predicting pre-click quality for native advertisements

Zhou, Ke; Redi, Miriam; Haines, Andrew; Lalmas, Mounia

Authors

Ke Zhou

Miriam Redi

Andrew Haines

Mounia Lalmas



Start Date Apr 11, 2016
Publication Date Apr 11, 2016
Peer Reviewed Peer Reviewed
Pages 299-310
Book Title WWW '16 Proceedings of the 25th International Conference on World Wide Web
ISBN 978-1-4503-4143-1
APA6 Citation Zhou, K., Redi, M., Haines, A., & Lalmas, M. (2016). Predicting pre-click quality for native advertisements. In WWW '16 Proceedings of the 25th International Conference on World Wide Web, 299-310. doi:10.1145/2872427.2883053
DOI https://doi.org/10.1145/2872427.2883053
Publisher URL https://dl.acm.org/citation.cfm?doid=2872427.2883053
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