All Outputs (6)

Consumer Decision-Making, Analytics & AI (2023)
Book
Smith, A., Lukinova, E., Harvey, J., Smith, G., Mansilla, R., Goulding, J., & Nica-Avram, G. (in press). Consumer Decision-Making, Analytics & AI. Routledge

Many decisions in our lives are decisions we make as consumers and buyers. Analytics driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects... Read More about Consumer Decision-Making, Analytics & AI.

Who consumes anthocyanins and anthocyanidins? Mining national retail data to reveal the influence of socioeconomic deprivation and seasonality on polyphenol dietary intake (2023)
Presentation / Conference Contribution
Harvey, J., Long, G., Welham, S., Mansilla, R., Rose, P., Thomas, M., Milligan, G., Dolan, E., Parkes, J., Makokoro, K., & Goulding, J. (2023, December). Who consumes anthocyanins and anthocyanidins? Mining national retail data to reveal the influence of socioeconomic deprivation and seasonality on polyphenol dietary intake. Presented at 2023 IEEE International Conference on Big Data (BigData), Sorrento, Itlay

Anthocyanins are a class of polyphenols that have received widespread recent attention due to their potential health benefits. However, estimating the dietary intake of anthocyanins at a population level is a challenging task, due to the difficulty o... Read More about Who consumes anthocyanins and anthocyanidins? Mining national retail data to reveal the influence of socioeconomic deprivation and seasonality on polyphenol dietary intake.

Assessing relative contribution of Environmental, Behavioural and Social factors on Life Satisfaction via mobile app data (2023)
Presentation / Conference Contribution
Milligan, G., Harvey, J., Dowthwaite, L., Vallejos, E. P., Nica-Avram, G., & Goulding, J. (2023, December). Assessing relative contribution of Environmental, Behavioural and Social factors on Life Satisfaction via mobile app data. Presented at 2023 IEEE International Conference on Big Data, Sorrento, Italy

Life satisfaction significantly contributes to wellbe-ing and is linked to positive outcomes for individual people and society more broadly. However, previous research demonstrates that many factors contribute to the life satisfaction of an individua... Read More about Assessing relative contribution of Environmental, Behavioural and Social factors on Life Satisfaction via mobile app data.

Predicting health related deprivation using loyalty card digital footprints (2023)
Journal Article
Long, G., Nica-Avram, G., Harvey, J., Mansilla, R., Welham, S., Lukinova, E., & Goulding, J. (2023). Predicting health related deprivation using loyalty card digital footprints. International Journal of Population Data Science, 8(3), https://doi.org/10.23889/ijpds.v8i3.2282

Identifying and understanding dietary transitions and nutrient deficiency from loyalty card digital footprints (2023)
Journal Article
Mansilla, R., Long, G., Welham, S., Harvey, J., Lukinova, E., Nica-Avram, G., Smith, G., Smith, A., & Goulding, J. (2023). Identifying and understanding dietary transitions and nutrient deficiency from loyalty card digital footprints. International Journal of Population Data Science, 8(3), https://doi.org/10.23889/ijpds.v8i3.2266

Exploring young voter engagement and journey mapping across political events (2023)
Journal Article
Poorrezaei, M., Pich, C., Armannsdottir, G., Branco-Illodo, I., & Harvey, J. (2023). Exploring young voter engagement and journey mapping across political events. International Journal of Market Research, 65(5), 532-565. https://doi.org/10.1177/14707853231151890

This interdisciplinary study aims to explore the lived experiences and engagement of young voters from a customer journey perspective. To achieve this, the present study investigates voter engagement journey with various political events (2015 UK Gen... Read More about Exploring young voter engagement and journey mapping across political events.