All Outputs (6)

Platform success in the international marketplace: reconfiguring digital resources for marketing agility (2024)
Journal Article

Purpose This paper explores how platforms reconfigure versatile digital resources to achieve marketing agility in international markets. Design/methodology/approach We draw on a case study of a Chinese digital platform to explore the processes... Read More about Platform success in the international marketplace: reconfiguring digital resources for marketing agility.

Extending Digital Ventures through Templating (2021)
Journal Article

Digital ventures typically face significant growth expectations. A common response is to extend the current operations into new areas through repurposing its digital core (e.g., new search engine, data mining technique, platform, or voice interface).... Read More about Extending Digital Ventures through Templating.

Growing on steroids: rapidly scaling the user base of digital ventures through digital innovation (2017)
Journal Article
Huang, J., Henfridsson, O., Liu, M. J., & Newell, S. (2017). Growing on steroids: rapidly scaling the user base of digital ventures through digital innovation. MIS Quarterly, 41(1), 301-314. https://doi.org/10.25300/MISQ/2017/41.1.16

Digital ventures, start-ups growing by drawing on and adding to digital infrastructures, can scale their business at an unprecedented pace. We view such rapid scaling as a generative process by which a venture’s user base increases significantly betw... Read More about Growing on steroids: rapidly scaling the user base of digital ventures through digital innovation.

Communicational ambidexterity as a new capability to manage social media communication within organizations (2015)
Journal Article

Central to our inquiry is a pressing issue for many organizations today of how to manage and accommodate conflicting demands in managing internal communication inherent to the adoption of more open communication environments supported by social media... Read More about Communicational ambidexterity as a new capability to manage social media communication within organizations.

Conceptualizing the dynamics of rhetorical practice and technological frame in the context of technology diffusion and adoption (2014)
Journal Article

This paper examines and conceptualizes the process underlying the diffusion of a back office messaging system connecting the financial transaction activities of fund houses in Europe to banks in Taiwan. Drawing on the theoretical notions of rhetorica... Read More about Conceptualizing the dynamics of rhetorical practice and technological frame in the context of technology diffusion and adoption.

Site-shifting as the source of ambidexterity: Empirical insights from the field of ticketing (2014)
Journal Article

Ambidexterity, defined as the capability to simultaneously explore knowledge to identify new market opportunities and exploit knowledge to capitalise on a firm's existing niches, is considered to be crucial in todays competitive marketplace. However,... Read More about Site-shifting as the source of ambidexterity: Empirical insights from the field of ticketing.