Communicational ambidexterity as a new capability to manage social media communication within organizations

Huang, Jimmy; Baptista, Jo�o; Newell, Sue

Abstract

Central to our inquiry is a pressing issue for many organizations today of how to manage and accommodate conflicting demands in managing internal communication inherent to the adoption of more open communication environments supported by social media. Drawing on ambidexterity theory we investigate and analyse the challenges and capabilities necessary to effectively manage two distinct types of internal communication 1) organizationally-produced content and 2) user-generated content. We propose and unpack the notion of communicational ambidexterity to theorize the capabilities that enable organizations to accommodate and efficiently manage these two potentially conflicting modes of communication within organizations.

Citation

Huang, J., Baptista, J., & Newell, S. (2015). Communicational ambidexterity as a new capability to manage social media communication within organizations. Journal of Strategic Information Systems, 24(2), 49-64. https://doi.org/10.1016/j.jsis.2015.03.002

• Journal Article Type: Article
• Acceptance Date: Nov 18, 2014
• Online Publication Date: Apr 13, 2015
• Publication Date: Apr 13, 2015
• Deposit Date: Nov 11, 2020
• Publicly Available Date: Dec 7, 2020
• Journal: Journal of Strategic Information Systems
• Print ISSN: 0963-8687
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 24
• Issue: 2
• Pages: 49-64
• DOI: https://doi.org/10.1016/j.jsis.2015.03.002
• Keywords: Ambidexterity; communicational ambidexterity; internal communication; social media
• Public URL: https://nottingham-repository.worktribe.com/output/5034802
• Publisher URL: https://www.sciencedirect.com/science/article/pii/S0963868715000219