Communicational ambidexterity as a new capability to manage social media communication within organizations
(2015)
Journal Article
Huang, J., Baptista, J., & Newell, S. (2015). Communicational ambidexterity as a new capability to manage social media communication within organizations. Journal of Strategic Information Systems, 24(2), 49-64. https://doi.org/10.1016/j.jsis.2015.03.002
Central to our inquiry is a pressing issue for many organizations today of how to manage and accommodate conflicting demands in managing internal communication inherent to the adoption of more open communication environments supported by social media... Read More about Communicational ambidexterity as a new capability to manage social media communication within organizations.