Rethinking Transmedia Audiences
(2024)
Book Chapter
EVANS, E. (in press). Rethinking Transmedia Audiences. In The Routledge Handbook of Audience Studies. Routledge
Transmediality has become a key way for understanding the changes in how audiences experience media that have emerged as a result of technological change. However, the vast, complex storyworlds embedded in the idea of “transmedia storytelling” have n... Read More about Rethinking Transmedia Audiences.