Blood donation and altruism: the mechanism of altruism (MOA) approach
(2016)
Journal Article
Ferguson, E., & Lawrence, C. (2016). Blood donation and altruism: the mechanism of altruism (MOA) approach. ISBT Science Series, 11, https://doi.org/10.1111/voxs.12209
Is blood donation a pure altruistic act? The answer to this question has profound implications for the type of interventions we can adopt and the way in which research is conducted into blood donor behaviour. This review will address this question an... Read More about Blood donation and altruism: the mechanism of altruism (MOA) approach.