The role of social media in managing supplier attractiveness: An investigation of business-to-business markets
(2019)
Journal Article
Toth, Z., Liu, M., Luo, M., & Braziotis, C. (2019). The role of social media in managing supplier attractiveness: An investigation of business-to-business markets. International Journal of Operations and Production Management, 40(5), 625-646. https://doi.org/10.1108/IJOPM-04-2019-0321
Purpose-Managing attractiveness is a constant challenge to mobilize relationship-specific investments, especially in a business environment increasingly enhanced by social media activities. There is limited knowledge on how social media activities co... Read More about The role of social media in managing supplier attractiveness: An investigation of business-to-business markets.