Feeling superior? National identity and humour in British castles
(2019)
Journal Article
Zhang, C. X., & Pearce, P. (2020). Feeling superior? National identity and humour in British castles. Tourism Recreation Research, 45(1), 30-41. https://doi.org/10.1080/02508281.2019.1632572
This study explores how humour in tourism can communicate facets of national identity. In particular, the paper focuses on the presentation by guides of two English and two Scottish castles. Drawing on multiple sources, including an analysis of promo... Read More about Feeling superior? National identity and humour in British castles.