All Outputs (3)

The Effects of Perspective on Prosocial Emotions and Intents (2017)
Presentation / Conference Contribution
Kwan, C. M. C., Wyer, R. S., & Dai, Z. (2017). The Effects of Perspective on Prosocial Emotions and Intents. Advances in Consumer Research, 45, 723-724

Conceptualizing perspectives into three types-victim, involved observer and disinterested observer, we investigate how perspective influences prosocial intents via its effects on prosocial emotions. We show that taking the perspective of victims or i... Read More about The Effects of Perspective on Prosocial Emotions and Intents.

The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement (2017)
Journal Article
Kwan, C. M. C., Cheng, S., & Williams, P. (2017). The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement. Advances in Consumer Research, 45, 725-726

This research demonstrates that yearning for the society's past enhances optimism toward the future of that society, which boosts consumers' confidence and their propensity to endorse risky policies. Such effects occur only when consumers reflect on... Read More about The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement.

Contextual Influences on Message Persuasion: The Effect of Empty Space (2017)
Journal Article
Kwan, C. M. C., Dai, X., & Wyer, R. S. (2017). Contextual Influences on Message Persuasion: The Effect of Empty Space. Journal of Consumer Research, 44(2), 448-464. https://doi.org/10.1093/jcr/ucx051

The empty space that surrounds a text message can affect the message's persuasiveness. Seven studies provide converging evidence in both field and laboratory settings that people find a message less persuasive, and are less likely to act on its impli... Read More about Contextual Influences on Message Persuasion: The Effect of Empty Space.