Spontaneous evaluations: similarities and differences between the affect heuristic and implicit attitudes
Journal Article
Spence, A., & Townsend, E. Spontaneous evaluations: similarities and differences between the affect heuristic and implicit attitudes. Cognition and Emotion, 22(1), https://doi.org/10.1080/02699930701298432
The affect heuristic and implicit attitudes are two separate concepts that have arisen within different literatures but that have a number of similarities. This paper compares these two constructs with the aim of clarifying exactly what they are and... Read More about Spontaneous evaluations: similarities and differences between the affect heuristic and implicit attitudes.