Examining consumer behaviour toward genetically modified (GM) food in Britain
(2006)
Journal Article
Spence, A., & Townsend, E. (2006). Examining consumer behaviour toward genetically modified (GM) food in Britain. Risk Analysis, 26(3), https://doi.org/10.1111/j.1539-6924.2006.00777.x
This study examined behaviour towards genetically modified (GM) food in a British community-based sample. We used an equivalent gain task in which participants actually received the options they chose to encourage truthful responding. In conjunction... Read More about Examining consumer behaviour toward genetically modified (GM) food in Britain.