Data analytics capability and servitization: the moderated mediation role of bricolage and innovation orientation
(2022)
Journal Article
Tan, K. H., Chen, M., Pu, X., Zhang, M., Cai, Z., & Chong, A. Y.-L. (2022). Data analytics capability and servitization: the moderated mediation role of bricolage and innovation orientation. International Journal of Operations and Production Management, 42(4), 440-470. https://doi.org/10.1108/ijopm-10-2021-0663
Purpose – Despite the potential influence of data analytics capability on servitization, our understanding of the underlying mechanisms of this influence remains unclear. This study explores how data analytics capability affects servitization by exam... Read More about Data analytics capability and servitization: the moderated mediation role of bricolage and innovation orientation.