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Cinema-going trajectories in the digital age

Styliari, Tatiana Charikleia; Kefalidou, Genovefa; Koleva, Boriana

Authors

Tatiana Charikleia Styliari

Genovefa Kefalidou

Boriana Koleva



Abstract

The activity of cinema-going constantly evolves and gradually integrates the use of digital data and platforms to become more engaging for the audiences. Combining methods from the fields of Human Computer Interaction and Film Studies, we conducted two workshops seeking to understand cinema audiences’ digital practices and explore how the contemporary cinema-going experience is shaped in the digital age. Our findings suggest that going to the movies constitutes a trajectory during which cinemagoers interact with multiple digital platforms. At the same time, depending on their choices, they construct unique digital identities that represent a set of online behaviours and rituals that cinemagoers adopt before, while and after cinema-going. To inform the design of new, engaging cinemagoing experiences, this research establishes a preliminary map of contemporary cinema-going including digital data and platforms. We then discuss how audiences perceive the potential improvement of the experience and how that would lead to the construction of digital identities.

Publication Date Jul 2, 2018
Peer Reviewed Peer Reviewed
Institution Citation Styliari, T. C., Kefalidou, G., & Koleva, B. (2018). Cinema-going trajectories in the digital age
Keywords Cinema-going experience, Cinema, User journey, Trajectories, Cinemagoers, Rituals, Digital platforms, Digital identity.
Copyright Statement Copyright information regarding this work can be found at the following address: http://eprints.nottingh.../end_user_agreement.pdf

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Copyright Statement
Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf





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