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The seriality dividend of American magazines

Thompson, Graham

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This essay argues that the preconsumption cycle of material creation and supply exerted powerful effects as periodicals journeyed from paper mill to reader. So powerful were these effects that they generated a “seriality dividend,” or a return on financial and cultural investment whose impact went beyond the significance of individual or groups of periodical titles, or their content, and turned the periodical into a cultural form of such significance that it produced effects larger than the sum of its parts. Periodicals became prosperous cultural forms in the nineteenth century because their serial production generated a capacity and scale that other forms, including books, could not match. The seriality dividend consolidated the periodical as a cultural form with structural significance. Focusing on literary periodicals and their relation to literary culture more generally, this essay argues that the dividend from magazine seriality helped establish the infrastructure—the publication outlets, jobs, careers, connections, and networks—that allowed literary culture to develop in America’s major geographical centers, where the seriality dividend exerted its effects most powerfully.

Journal Article Type Article
Acceptance Date Jun 26, 2017
Publication Date Mar 18, 2018
Deposit Date Mar 19, 2018
Publicly Available Date Jun 26, 2018
Journal American Periodicals
Electronic ISSN 1054-7479
Publisher Ohio State University Press
Peer Reviewed Peer Reviewed
Volume 28
Issue 1
Keywords literary culture, publishing infrastructure, seriality, technology, manufacturing
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