Customizing hybrid products

Benford, Steve; Koleva, Boriana; Preston, William; Angus, Alice; Thorn, Emily-Clare; Glover, Kevin

Abstract

We explore how the convergence of the digital and physical into hybrid products leads to new possibilities for customization. We report on a technology probe, a hybrid advent calendar with both paper form and digital layers of content, both of which were designed to be customizable. We reveal how over two hundred active users adapted its physical and digital aspects in various ways, some anticipated and familiar, but others surprising. This leads us to contribute concepts to help understand and design for hybrid customization – the idea of broad customization spanning physical and digital; end-to-end customization by different stakeholders along the value chain for a product; and the combination of these into customization maps.

Citation

Benford, S., Koleva, B., Preston, W., Angus, A., Thorn, E., & Glover, K. (2018). Customizing hybrid products. In CHI '18 Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems (1–12). https://doi.org/10.1145/3173574.3173604

• Conference Name: CHI 2018: Conference on Human Factors in Computing Systems
• Conference Location: Montreal, QC, Canada
• Start Date: Apr 21, 2018
• End Date: Apr 26, 2018
• Acceptance Date: Jan 22, 2018
• Publication Date: Apr 19, 2018
• Deposit Date: Mar 8, 2018
• Publicly Available Date: Apr 19, 2018
• Publisher: Association for Computing Machinery (ACM)
• Peer Reviewed: Peer Reviewed
• Pages: 1–12
• Book Title: CHI '18 Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems
• ISBN: 978-1-4503-5620-6
• DOI: https://doi.org/10.1145/3173574.3173604
• Keywords: Personalisation, Customisation, Hybrid products, Augmented Reality, Internet of Things, Gifting
• Public URL: https://nottingham-repository.worktribe.com/output/906388
• Publisher URL: https://dl.acm.org/citation.cfm?doid=3173574.3173604