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Customizing hybrid products

Benford, Steve; Koleva, Boriana; Preston, William; Angus, Alice; Thorn, Emily-Clare; Glover, Kevin

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Authors

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STEVE BENFORD steve.benford@nottingham.ac.uk
Dunford Chair in Computer Science

William Preston

Alice Angus

EMILY THORN EMILY.THORN@NOTTINGHAM.AC.UK
Research Assistant



Abstract

We explore how the convergence of the digital and physical into hybrid products leads to new possibilities for customization. We report on a technology probe, a hybrid advent calendar with both paper form and digital layers of content, both of which were designed to be customizable. We reveal how over two hundred active users adapted its physical and digital aspects in various ways, some anticipated and familiar, but others surprising. This leads us to contribute concepts to help understand and design for hybrid customization – the idea of broad customization spanning physical and digital; end-to-end customization by different stakeholders along the value chain for a product; and the combination of these into customization maps.

Citation

Benford, S., Koleva, B., Preston, W., Angus, A., Thorn, E., & Glover, K. (2018). Customizing hybrid products. In CHI '18 Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems (1–12). https://doi.org/10.1145/3173574.3173604

Conference Name CHI 2018: Conference on Human Factors in Computing Systems
Conference Location Montreal, QC, Canada
Start Date Apr 21, 2018
End Date Apr 26, 2018
Acceptance Date Jan 22, 2018
Publication Date Apr 19, 2018
Deposit Date Mar 8, 2018
Publicly Available Date Mar 29, 2024
Publisher Association for Computing Machinery (ACM)
Peer Reviewed Peer Reviewed
Pages 1–12
Book Title CHI '18 Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems
ISBN 978-1-4503-5620-6
DOI https://doi.org/10.1145/3173574.3173604
Keywords Personalisation, Customisation, Hybrid products, Augmented Reality, Internet of Things, Gifting
Public URL https://nottingham-repository.worktribe.com/output/906388
Publisher URL https://dl.acm.org/citation.cfm?doid=3173574.3173604

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