Skip to main content

Research Repository

Advanced Search

Engaging fringe stakeholders in business and society research: applying visual participatory research methods

McCarthy, Lauren; Muthuri, J.

Authors

Lauren McCarthy

JUDY MUTHURI judy.muthuri@nottingham.ac.uk
Professor of Sustainable Business and Development



Abstract

Business and society (B&S) researchers, as well as practitioners, have been critiqued for ignoring those with less voice and power (e.g. women, non-literate or indigenous peoples) often referred to as ‘fringe stakeholders’. Existing methods used in B&S research often fail to address issues of meaningful participation, voice and power, especially in developing countries. In this article we stress the utility of visual participatory research (VPR) methods in B&S research to fill this gap. Through a case study on engaging Ghanaian cocoa farmers on gender inequality issues we explore how VPR methods may be used by researchers to achieve more inclusive, and thus more credible, stakeholder research that can improve decision-making within businesses. Furthermore, we argue that ingrained social and environmental problems tackled by B&S research and the unique context in which they occur may open up new opportunities to develop participatory visual methods for social change.

Citation

McCarthy, L., & Muthuri, J. (2018). Engaging fringe stakeholders in business and society research: applying visual participatory research methods. Business and Society, 57(1), 131-173. https://doi.org/10.1177/0007650316675610

Journal Article Type Article
Acceptance Date Aug 16, 2016
Online Publication Date Oct 27, 2016
Publication Date Jan 1, 2018
Deposit Date Dec 2, 2016
Publicly Available Date Mar 29, 2024
Journal Business & Society
Print ISSN 0007-6503
Electronic ISSN 1552-4205
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 57
Issue 1
Pages 131-173
DOI https://doi.org/10.1177/0007650316675610
Keywords Corporate Social Responsibility; Fringe Stakeholders; Drawing; Participatory Methods; Visual Methods.
Public URL https://nottingham-repository.worktribe.com/output/902260
Publisher URL http://bas.sagepub.com/content/early/2016/10/27/0007650316675610.abstract
Additional Information © 2016 by SAGE Publications

Files





You might also like



Downloadable Citations