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Insights regarding the applicability of semiotics to CSR communication research

Yekini, Kemi C.

Authors

Kemi C. Yekini



Contributors

David Crowther
Editor

Linne Marie Lauesen
Editor

Abstract

The chapter argues for a linguistic based theory and analytical tool – Semiotics in evaluating the quality and authenticity of Corporate Social Responsibility Reports (CSRR). Despite the proliferation of studies on CSR communication, there is lack of consensus and cardinal methodological base for evaluating the quality of CSRR. Over the decades, the findings from the enormous studies on the subject have remained conflicting, unintegrated and often pedestrian or overlapping. Drawing on Semiotics – a linguistic-based theoretical and analytical tool, this chapter explores an alternative perspective to evaluating the quality and veracity of CSR reports. The author proposed a two-phased model that employed the Greimas semiotics narrative schema and the semiotic square of veridiction in drawing meanings from CSRR. The chapter advances CSR communication research by introducing a fundamental theoretical methodology.

Publication Date Dec 29, 2017
Peer Reviewed Peer Reviewed
Book Title Handbook of Research Methods in Corporate Social Responsibility
ISBN 9781784710910
APA6 Citation Yekini, K. C. (2017). Insights regarding the applicability of semiotics to CSR communication research. In L. M. Lauesen, & D. Crowther (Eds.), Handbook of Research Methods in Corporate Social ResponsibilityEdward Elgar. doi:10.4337/9781784710927
DOI https://doi.org/10.4337/9781784710927
Publisher URL https://www.elgaronline.com/view/9781784710910.xml
Copyright Statement Copyright information regarding this work can be found at the following address: http://eprints.nottingh.../end_user_agreement.pdf
Additional Information This is a draft chapter / article. The final version is available in handbook of Research Methods in Corporate Socvial responsibility edited by David Crowther and Linner Lauesen, published in 2017, Edward Elgar Publishing Ltd https://doi.org/10.4337/9781784710927

The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.

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2017 (B) Chapter on Semiotic.pdf (928 Kb)
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Copyright Statement
Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf





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