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Network orchestration for value platform development

Perks, Helen; Kowalkowski, Christian; Witell, Lars; Gustafsson, Anders

Authors

Helen Perks

Christian Kowalkowski

Lars Witell

Anders Gustafsson



Abstract

The traditional firm and product-centric view of platforms is changing. Platforms are increasingly developed around value that is co-created with a network of actors. In such settings, lead firms shape their environments and develop value platforms through network orchestration. This study examines how lead firms mobilize network relationships to support and build novel value platforms. The research adopts a multiple case study methodology, investigating the development of six value platforms in network settings within Europe. A large-scale interview program over several years was conducted. The findings unravel practices constituting four overarching network orchestration mechanisms in the value platform development context; envisioning, inducing innovativeness, legitimizing, and adjusting. The study explains the relationships and interplay between the orchestration mechanisms and articulates theoretical and managerial contributions.

Journal Article Type Article
Journal Industrial Marketing Management
Print ISSN 0019-8501
Electronic ISSN 0019-8501
Publisher Elsevier
Peer Reviewed Peer Reviewed
APA6 Citation Perks, H., Kowalkowski, C., Witell, L., & Gustafsson, A. (in press). Network orchestration for value platform development. Industrial Marketing Management, doi:10.1016/j.indmarman.2017.08.002
DOI https://doi.org/10.1016/j.indmarman.2017.08.002
Keywords value platforms, network orchestration, mechanisms, business networks, value-creating systems
Publisher URL http://www.sciencedirect.com/science/article/pii/S0019850117306016?via%3Dihub
Copyright Statement Copyright information regarding this work can be found at the following address: http://creativecommons.org/licenses/by-nc-nd/4.0

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Copyright Statement
Copyright information regarding this work can be found at the following address: http://creativecommons.org/licenses/by-nc-nd/4.0





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