Network orchestration for value platform development

Perks, Helen; Kowalkowski, Christian; Witell, Lars; Gustafsson, Anders

Abstract

© 2017 Elsevier Inc. The traditional firm and product-centric view of platforms is changing. Platforms are increasingly developed around value that is co-created with a network of actors. In such settings, lead firms shape their environments and develop value platforms through network orchestration. This study examines how lead firms mobilize network relationships to support and build novel value platforms. The research adopts a multiple case study methodology, investigating the development of six value platforms in network settings within Europe. A large-scale interview program over several years was conducted. The findings unravel practices constituting four overarching network orchestration mechanisms in the value platform development context; envisioning, inducing innovativeness, legitimizing, and adjusting. The study explains the relationships and interplay between the orchestration mechanisms and articulates theoretical and managerial contributions.

Citation

Perks, H., Kowalkowski, C., Witell, L., & Gustafsson, A. (2017). Network orchestration for value platform development. Industrial Marketing Management, 67, 106-121. https://doi.org/10.1016/j.indmarman.2017.08.002

• Journal Article Type: Article
• Acceptance Date: Aug 4, 2017
• Online Publication Date: Aug 30, 2017
• Publication Date: Nov 1, 2017
• Deposit Date: Sep 13, 2017
• Publicly Available Date: Aug 31, 2019
• Journal: Industrial Marketing Management
• Print ISSN: 0019-8501
• Electronic ISSN: 1873-2062
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 67
• Pages: 106-121
• DOI: https://doi.org/10.1016/j.indmarman.2017.08.002
• Keywords: value platforms, network orchestration, mechanisms, business networks, value-creating systems
• Public URL: https://nottingham-repository.worktribe.com/output/879542
• Publisher URL: http://www.sciencedirect.com/science/article/pii/S0019850117306016?via%3Dihub
• Additional Information: This article is maintained by: Elsevier; Article Title: Network orchestration for value platform development; Journal Title: Industrial Marketing Management; CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.indmarman.2017.08.002; Content Type: article; Copyright: © 2017 Elsevier Inc. All rights reserved.
• Contract Date: Sep 13, 2017