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Network orchestration for value platform development

Perks, Helen; Kowalkowski, Christian; Witell, Lars; Gustafsson, Anders

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Authors

Helen Perks

Christian Kowalkowski

Lars Witell

Anders Gustafsson



Abstract

© 2017 Elsevier Inc. The traditional firm and product-centric view of platforms is changing. Platforms are increasingly developed around value that is co-created with a network of actors. In such settings, lead firms shape their environments and develop value platforms through network orchestration. This study examines how lead firms mobilize network relationships to support and build novel value platforms. The research adopts a multiple case study methodology, investigating the development of six value platforms in network settings within Europe. A large-scale interview program over several years was conducted. The findings unravel practices constituting four overarching network orchestration mechanisms in the value platform development context; envisioning, inducing innovativeness, legitimizing, and adjusting. The study explains the relationships and interplay between the orchestration mechanisms and articulates theoretical and managerial contributions.

Citation

Perks, H., Kowalkowski, C., Witell, L., & Gustafsson, A. (2017). Network orchestration for value platform development. Industrial Marketing Management, 67, 106-121. https://doi.org/10.1016/j.indmarman.2017.08.002

Journal Article Type Article
Acceptance Date Aug 4, 2017
Online Publication Date Aug 30, 2017
Publication Date Nov 1, 2017
Deposit Date Sep 13, 2017
Publicly Available Date Aug 31, 2019
Journal Industrial Marketing Management
Print ISSN 0019-8501
Electronic ISSN 0019-8501
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 67
Pages 106-121
DOI https://doi.org/10.1016/j.indmarman.2017.08.002
Keywords value platforms, network orchestration, mechanisms, business networks, value-creating systems
Public URL https://nottingham-repository.worktribe.com/output/879542
Publisher URL http://www.sciencedirect.com/science/article/pii/S0019850117306016?via%3Dihub
Additional Information This article is maintained by: Elsevier; Article Title: Network orchestration for value platform development; Journal Title: Industrial Marketing Management; CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.indmarman.2017.08.002; Content Type: article; Copyright: © 2017 Elsevier Inc. All rights reserved.

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