Skip to main content

Research Repository

See what's under the surface

Advanced Search

Measuring attitude towards personal data for adaptive cybersecurity

Addae, Joyce Hoese; Brown, Michael; Sun, Xu; Towey, Dave; Radenkovic, Milena


Joyce Hoese Addae

Michael Brown

Xu Sun

Dave Towey

Milena Radenkovic


Purpose: This paper presents an initial development of a Personal Data Attitude (PDA) measurement instrument based on established psychometric principles. The aim of the research was to develop a reliable measurement scale for quantifying and comparing attitudes towards personal data that can be incorporated into cybersecurity behavioral research models. Such a scale has become necessary for understanding individuals’ attitudes towards specific sets of data as more technologies are being designed to harvest, collate, share and analyze personal data.

Design/methodology/approach: An initial set of 34 five-point Likert style items were developed with 8 sub-scales and administered to participants online. The data collected were subjected to Exploratory and Confirmatory factor analysis and some MANOVA. The results are consistent with multi-dimensionality of attitude theories and suggest the adopted methodology for the study is appropriate for future research with a more representative sample.

Findings: Factor analysis of 247 responses identified 6 constructs of individuals’ attitude towards personal data: Protective Behavior, Privacy Concerns, Cost-Benefit, Awareness, Responsibility and Security. This paper illustrates how the PDA scale can be a useful guide for information security research and design by briefly discussing the factor structure of the PDA and related results.

Originality/value: This study addresses a genuine gap in the research by taking the first step towards establishing empirical evidence for dimensions underlying personal data attitudes. It also adds a significant benchmark to a growing body of literature on understanding and modelling computer users’ security behaviors.

Journal Article Type Article
Publication Date Aug 1, 2017
Journal Information and Computer Security
Print ISSN 2056-4961
Electronic ISSN 2056-4961
Publisher Emerald
Peer Reviewed Peer Reviewed
APA6 Citation Addae, J. H., Brown, M., Sun, X., Towey, D., & Radenkovic, M. (2017). Measuring attitude towards personal data for adaptive cybersecurity. Information and Computer Security, doi:10.1108/ICS-11-2016-0085
Keywords Personal data, Information disclosure, Privacy, Attitude scale, Cybersecurity, Information security modelling, Individual behavior
Publisher URL
Copyright Statement Copyright information regarding this work can be found at the following address: http://eprints.nottingh.../end_user_agreement.pdf


Manuscript for blind review_minor revision_20170206.pdf (534 Kb)

Copyright Statement
Copyright information regarding this work can be found at the following address:

You might also like

Downloadable Citations