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Consumer co-creation: an opportunity to humanise the new product development process

Roberts, Deborah Lynn; Darler, William

Authors

Deborah Lynn Roberts

William Darler



Citation

Roberts, D. L., & Darler, W. (2017). Consumer co-creation: an opportunity to humanise the new product development process. International Journal of Market Research, 59(1), https://doi.org/10.2501/IJMR-2017-003

Journal Article Type Article
Acceptance Date Dec 5, 2016
Publication Date Jan 26, 2017
Deposit Date Jun 7, 2017
Publicly Available Date Mar 29, 2024
Journal International Journal of Market Research
Print ISSN 1470-7853
Electronic ISSN 1470-7853
Publisher World Advertising Research Center
Peer Reviewed Peer Reviewed
Volume 59
Issue 1
DOI https://doi.org/10.2501/IJMR-2017-003
Public URL https://nottingham-repository.worktribe.com/output/838936
Publisher URL https://www.mrs.org.uk/ijmr_article/article/110165

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