Collaboration and Learning Processes in Value Co-Creation: A Destination Perspective

Melis, Giuseppe; McCabe, Scott; Atzeni, Marcello; Del Chiappa, Giacomo

Abstract

Value co-creation has emerged as an important competitive strategy leading to value innovation. In tourist destinations co-creation results from the participation of multiple actors synchronously and contextually in value realization. Yet value co-creation remains highly theoretical and lacks empirical operationalization, especially in destination contexts. Are tourism destinations able and sufficiently mobilized to exploit the potential offered by co-creation theory? This paper operationalizes two fundamental dimensions of the value co-creation process, collaboration and learning, by developing and testing a measurement scale to evaluate the perceived impact of these dimensions on the market performance of actors at a tourist destination. Contributions to the literature on value co-creation and learning as well as managerial implications are discussed and suggestions for further research are made.

Citation

Melis, G., McCabe, S., Atzeni, M., & Del Chiappa, G. (2023). Collaboration and Learning Processes in Value Co-Creation: A Destination Perspective. Journal of Travel Research, 62(3), 699-716. https://doi.org/10.1177/00472875211070349

• Journal Article Type: Article
• Acceptance Date: Nov 17, 2021
• Online Publication Date: Jan 13, 2022
• Publication Date: 2023-03
• Deposit Date: Jan 10, 2022
• Publicly Available Date: Jan 13, 2022
• Journal: Journal of Travel Research
• Print ISSN: 0047-2875
• Electronic ISSN: 1552-6763
• Publisher: SAGE Publications
• Peer Reviewed: Peer Reviewed
• Volume: 62
• Issue: 3
• Pages: 699-716
• DOI: https://doi.org/10.1177/00472875211070349
• Keywords: Tourism, Leisure and Hospitality Management; Transportation; Geography, Planning and Development
• Public URL: https://nottingham-repository.worktribe.com/output/7220493
• Publisher URL: https://journals.sagepub.com/doi/abs/10.1177/00472875211070349