Giuseppe Melis
Collaboration and Learning Processes in Value Co-Creation: A Destination Perspective
Melis, Giuseppe; McCabe, Scott; Atzeni, Marcello; Del Chiappa, Giacomo
Authors
Scott McCabe
Marcello Atzeni
Giacomo Del Chiappa
Abstract
Value co-creation has emerged as an important competitive strategy leading to value innovation. In tourist destinations co-creation results from the participation of multiple actors synchronously and contextually in value realization. Yet value co-creation remains highly theoretical and lacks empirical operationalization, especially in destination contexts. Are tourism destinations able and sufficiently mobilized to exploit the potential offered by co-creation theory? This paper operationalizes two fundamental dimensions of the value co-creation process, collaboration and learning, by developing and testing a measurement scale to evaluate the perceived impact of these dimensions on the market performance of actors at a tourist destination. Contributions to the literature on value co-creation and learning as well as managerial implications are discussed and suggestions for further research are made.
Citation
Melis, G., McCabe, S., Atzeni, M., & Del Chiappa, G. (2023). Collaboration and Learning Processes in Value Co-Creation: A Destination Perspective. Journal of Travel Research, 62(3), 699-716. https://doi.org/10.1177/00472875211070349
Journal Article Type | Article |
---|---|
Acceptance Date | Nov 17, 2021 |
Online Publication Date | Jan 13, 2022 |
Publication Date | 2023-03 |
Deposit Date | Jan 10, 2022 |
Publicly Available Date | Jan 13, 2022 |
Journal | Journal of Travel Research |
Print ISSN | 0047-2875 |
Electronic ISSN | 1552-6763 |
Publisher | SAGE Publications |
Peer Reviewed | Peer Reviewed |
Volume | 62 |
Issue | 3 |
Pages | 699-716 |
DOI | https://doi.org/10.1177/00472875211070349 |
Keywords | Tourism, Leisure and Hospitality Management; Transportation; Geography, Planning and Development |
Public URL | https://nottingham-repository.worktribe.com/output/7220493 |
Publisher URL | https://journals.sagepub.com/doi/abs/10.1177/00472875211070349 |
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