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Social listening, modern slavery, and COVID-19

Lucas, Benjamin; Landman, Todd

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Research & Knowledge Exchangedevelopment Manager


In addition to the public health crisis visited upon the world, the COVID-19 pandemic has created unique uncertainties for organisations engaged with the United Nations Sustainable Development Goals (SDGs), spanning a range of matters, such as maintaining operational momentum, financial sustainability, achieving policy influence, and engaging in strategic communications. In this article, we focus on organisations engaged in the fight against modern slavery, a significant part of Sustainable Development Goal 8, which seeks to ‘promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all’ with a particular focus on the call for states to ‘[t]ake immediate and effective measures to … end modern slavery’ (SDG 8.7). Our analysis highlights the importance of ‘social listening’ during the temporal and spatial progression of COVID-19 to: (a) facilitate the identification of agenda proxies reflected in strategic communications used by anti-slavery organisations, and (b) to provide insights into changing communication tactics deployed by these organisations in the context of mass-communication using social media as a result of the global pandemic.


Lucas, B., & Landman, T. (2021). Social listening, modern slavery, and COVID-19. Journal of Risk Research, 24(3-4), 314-334.

Journal Article Type Article
Acceptance Date Dec 3, 2020
Online Publication Date Dec 24, 2020
Publication Date Apr 3, 2021
Deposit Date Jan 5, 2021
Publicly Available Date Jun 25, 2022
Journal Journal of Risk Research
Print ISSN 1366-9877
Electronic ISSN 1466-4461
Publisher Routledge
Peer Reviewed Peer Reviewed
Volume 24
Issue 3-4
Pages 314-334
Keywords General Engineering; Strategy and Management; General Social Sciences; Safety, Risk, Reliability and Quality
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