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Big Data-Savvy Teams’ Skills, Big Data-Driven Actions and Business Performance

Akhtar, Pervaiz; Frynas, J?drzej George; Mellahi, Kamel; Ullah, Subhan


Pervaiz Akhtar

J?drzej George Frynas

Kamel Mellahi

Associate Professor in Accounting


© 2019 British Academy of Management Prior studies on big data analytics have emphasized the importance of specific big data skills and capabilities for organizational success; however, they have largely neglected to investigate the use of cross-functional teams’ skills and links to the role played by relevant data-driven actions and business performance. Drawing on the resource-based view (RBV) of the firm and on unique data collected from 240 big data experts working in global agrifood networks, we examine the links between the use of big data-savvy (BDS) teams’ skills, big data-driven (BDD) actions and business performance. BDS teams depend on multi-disciplinary skills (e.g. computing, mathematics, statistics, machine learning and business domain knowledge) that help them turn their traditional business operations into modern data-driven insights (e.g. knowing real-time price changes and customer preferences), leading to BDD actions that enhance business performance. Our results, raised from structural equation modelling, indicate that BDS teams’ skills that produce valuable insights are the key determinants for BDD actions, which ultimately contribute to business performance. We further demonstrate that those organizations that emphasize BDD actions perform better compared to those that do not focus on such applications and relevant insights.


Akhtar, P., Frynas, J. G., Mellahi, K., & Ullah, S. (2019). Big Data-Savvy Teams’ Skills, Big Data-Driven Actions and Business Performance. British Journal of Management, 30(2), 252-271.

Journal Article Type Article
Acceptance Date Sep 13, 2018
Online Publication Date May 8, 2019
Publication Date May 8, 2019
Deposit Date Jan 27, 2020
Publicly Available Date May 9, 2021
Journal British Journal of Management
Print ISSN 1045-3172
Electronic ISSN 1467-8551
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 30
Issue 2
Pages 252-271
Keywords Management of Technology and Innovation; Strategy and Management; General Business, Management and Accounting
Public URL
Publisher URL


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