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An application of the stages of change model to consumer use of food labels

Coulson, Neil S.

Authors



Abstract

Describes a study which applied the stages of change model formulated by Prochaska and DiClemente to consumer use of food labels. A total of 165 students completed a self-report questionnaire measuring stages of change, decisional balance, dietary behaviour and food choice motivations. The percentage of participants classified into each stage was as follows: precontemplation 30.0, contemplation 4.5, action 16.4 and maintenance 49.1. Significant associations with stage of change and decisional balance were observed. In addition, consumption of fruit and fatty foods was associated with stage of change as was a range of motivational factors in food choice. © 2000, MCB UP Limited

Citation

Coulson, N. S. (2000). An application of the stages of change model to consumer use of food labels. British Food Journal, 102(9), 661-668. https://doi.org/10.1108/00070700010362031

Journal Article Type Article
Publication Date Oct 1, 2000
Deposit Date Jan 7, 2021
Journal British Food Journal
Print ISSN 0007-070X
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 102
Issue 9
Pages 661-668
DOI https://doi.org/10.1108/00070700010362031
Public URL https://nottingham-repository.worktribe.com/output/3161641
Publisher URL https://www.emerald.com/insight/content/doi/10.1108/00070700010362031/full/html