ANNEMARIE WALTER ANNEMARIE.WALTER@NOTTINGHAM.AC.UK
Assistant Professor
Unintended consequences of negative campaigning: Backlash and second-preference boost effects in a multi-party context
Walter, Annemarie S; van der Eijk, Cees
Authors
Prof Dr CEES VAN DER EIJK CEES.VAN_DER_EIJK@NOTTINGHAM.AC.UK
Professor of Social Science Research Methods
Abstract
This study examines effects of negative campaigning by political parties on citizens’ electoral preferences in the 2015 General Election in England. We do so by using a large Internet panel study and an operationalisation of (perceived) negative campaigning that avoids social desirability. Our study acknowledges England’s multiparty system by distinguishing between the campaign tones of all parties. Potential problems of endogeneity are addressed by leveraging the panel structure of the data and by extensive controls. We find that electoral preferences are weakened for parties engaging in negative campaigning and that this backlash effect gets stronger over the course of the campaign. We also find support for a second-preferences boost hypothesis: preferences for one’s second-most preferred party are strengthened if its campaign is more positive than that of one’s most-preferred party.
Citation
Walter, A. S., & van der Eijk, C. (2019). Unintended consequences of negative campaigning: Backlash and second-preference boost effects in a multi-party context. British Journal of Politics and International Relations, 21(3), 612-629. https://doi.org/10.1177/1369148119842038
Journal Article Type | Article |
---|---|
Acceptance Date | Mar 4, 2019 |
Online Publication Date | Jun 20, 2019 |
Publication Date | Aug 1, 2019 |
Deposit Date | Apr 4, 2019 |
Publicly Available Date | May 13, 2019 |
Journal | The British Journal of Politics and International Relations |
Print ISSN | 1369-1481 |
Electronic ISSN | 1467-856X |
Publisher | SAGE Publications |
Peer Reviewed | Peer Reviewed |
Volume | 21 |
Issue | 3 |
Pages | 612-629 |
DOI | https://doi.org/10.1177/1369148119842038 |
Public URL | https://nottingham-repository.worktribe.com/output/1745798 |
Publisher URL | https://journals.sagepub.com/doi/full/10.1177/1369148119842038 |
Contract Date | May 1, 2019 |
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Unintended Consequences of Negative Campaigning: Backlash and Second Preference Boost Effects in a Multi-party Context
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