Skip to main content

Research Repository

Advanced Search

What’s up with everyone?’: The effectiveness of a digital media mental health literacy campaign for young people

Curran, Thomas; Ito-Jaeger, Sachiyo; Perez Vallejos, Elvira; Crawford, Paul

Authors

Thomas Curran

Profile Image

PAUL CRAWFORD paul.crawford@nottingham.ac.uk
Professor of Health Humanities



Abstract

Background: In 2021, the Arts and Humanities Research Council commissioned a mass-media mental health campaign called “What’s up With Everyone?” Here, innovative co-created messages were professionally storied and animated by an internationally recognized production company and focused on improving mental health literacy in five core areas: competition, social media, perfectionism, loneliness and isolation, and independence. Aims: This study examines the impact of the “What’s up With Everyone?” campaign on young people’s mental health awareness. Methods: Seventy-one (19 males, 51 females, M age = 19.20 years, SD = 1.66, range = 17–22) young people completed a one-sample, pre-post experiment to measure changes in knowledge, attitudes, confidence, and stigma of mental health struggles, as well as help-seeking for mental ill-health before and following exposure to animations. Results: Paired and one-sample t-tests revealed that knowledge, attitudes, confidence, and willingness to seek support improved at post-test. There were also significant reductions in the stigma towards depression following the animations. Conclusions: Continued long-term investment in campaigns such as “What’s up With Everyone?” seems warranted given the impact on mental health awareness, help-seeking, and stigma.

Journal Article Type Article
Acceptance Date Jan 11, 2023
Online Publication Date Mar 6, 2023
Publication Date 2023-06
Deposit Date Jan 24, 2023
Publicly Available Date Mar 7, 2024
Journal Journal of Mental Health
Print ISSN 0963-8237
Electronic ISSN 1360-0567
Publisher Informa UK Limited
Peer Reviewed Peer Reviewed
Volume 32
Issue 3
Pages 612-618
DOI https://doi.org/10.1080/09638237.2023.2182412
Keywords Help seeking; digital media; mental health; youth
Public URL https://nottingham-repository.worktribe.com/output/16497180
Publisher URL https://www.tandfonline.com/doi/full/10.1080/09638237.2023.2182412

Files

What s up with everyone The effectiveness of a digital media mental health literacy campaign for young people (1.3 Mb)
PDF

Licence
https://creativecommons.org/licenses/by/4.0/

Publisher Licence URL
https://creativecommons.org/licenses/by/4.0/

Copyright Statement
© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.





You might also like



Downloadable Citations