A unified model of the co-creation process

Durugbo, Christopher; Pawar, Kulwant

Abstract

Co-creation is a pro-active strategy for enabling firms to create value through co-opting consumer com-petences. Several studies have conceptualised factors for characterizing the co-creation process. A few propose methodologies for co-creation. However, only a handful have so far analysed co-creation in a manner that emphasises the role of existing value or formalised the co-creation process with a view to adding rigour to research/practice and providing insights into activities – leading to increased success of co-creation. This article proposes a unified model for co-creation that integrates functions for strategising supplier– consumer involvement based on existing value-in-exchange and value-in-use and for selecting co-creation techniques. A step-by-step approach to using the unified model is then presented and applied through two collaborative projects within a semiconductor company. The article concludes by discussing the implications of the model for research and practice.

Citation

Durugbo, C., & Pawar, K. (2014). A unified model of the co-creation process. Expert Systems with Applications, 41(9), 4373-4387. https://doi.org/10.1016/j.eswa.2014.01.007

• Journal Article Type: Article
• Acceptance Date: Jan 22, 2014
• Online Publication Date: Jan 22, 2014
• Publication Date: 2014-07
• Deposit Date: Mar 4, 2019
• Journal: Expert Systems with Applications
• Print ISSN: 0957-4174
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 41
• Issue: 9
• Pages: 4373-4387
• DOI: https://doi.org/10.1016/j.eswa.2014.01.007
• Keywords: General Engineering; Artificial Intelligence; Computer Science Applications
• Public URL: https://nottingham-repository.worktribe.com/output/1604262
• Publisher URL: https://www.sciencedirect.com/science/article/pii/S0957417414000190
• Additional Information: This article is maintained by: Elsevier; Article Title: A unified model of the co-creation process; Journal Title: Expert Systems with Applications; CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.eswa.2014.01.007; Content Type: article; Copyright: Copyright © 2014 Elsevier Ltd. All rights reserved.