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Always best or good enough? The effect of ‘mind-set’ on preference consistency over time in tourist decision making

Li, Qiuyun; Li, Chunxiao; McCabe, Scott; Xu, Hong

Authors

Qiuyun Li

Chunxiao Li

SCOTT MCCABE scott.mccabe@nottingham.ac.uk
Professor of Marketing and Tourism

Hong Xu



Abstract

ABSTRACT: Where a lengthy period is available for the choice of tourist destination, people’s tendency to change their minds can be pronounced. This makes the investigation of preference (in)consistency of great interest. Here, we integrate construal level theory (CLT) with mind-set theory, for the first time, to explore the moderating effect of an internal factor (i.e. mind-set) on preference shifts from desirable to feasible attributes over time. The results of four choice experiments suggest that, compared with people with a satisficing mind-set, people with a maximizing mind-set are reluctant to sacrifice desirability for feasibility, which counters the inclination to alter preferences as the decision time approaches. Furthermore, we found that different preference patterns between maximizers and satisficers are not connected to desirability but result from maximizers’ consistency in placing less importance on feasibility. Implications for future studies and destination marketers are outlined

Journal Article Type Article
Publication Date Mar 31, 2019
Journal Annals of Tourism Research
Print ISSN 0160-7383
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 75
Pages 186-201
APA6 Citation Li, Q., Li, C., McCabe, S., & Xu, H. (2019). Always best or good enough? The effect of ‘mind-set’ on preference consistency over time in tourist decision making. Annals of Tourism Research, 75, 186-201. https://doi.org/10.1016/j.annals.2019.01.003
DOI https://doi.org/10.1016/j.annals.2019.01.003
Keywords destination choice; temporal distance; construal level theory; satisfying and maximizing mind-set.
Publisher URL https://www.sciencedirect.com/science/article/pii/S0160738319300039
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