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Employee advocacy in Africa: the role of HR practitioners in Malawi

Rees, Christopher J.; Mamman, Aminu; Rees, Christopher J; Bakuwa, Rhoda; Branine, Mohamed; Kamoche, Ken


Christopher J. Rees

Aminu Mamman

Christopher J Rees

Rhoda Bakuwa

Mohamed Branine

Professor of Human Resource Management


© 2019, Emerald Publishing Limited. Purpose: In recognising the weakness of trade unions and the lack of an institutional framework designed to enforce employee rights in an African context, the purpose of this paper is to examine the extent to which human resource (HR) practitioners are perceived to play the role of employee advocate. Design/methodology/approach: The quantitative data set is derived from a sample of 305 respondents (95 HR practitioners, 121 line managers and 89 employees) from Malawi. Findings: Despite the challenges of the context, HR practitioners are perceived by key stakeholders (including line managers and employees) to be playing the role of employee advocate. Standard multiple regression results indicate that the main factor contributing to the perception that HR practitioners are playing this role is their contribution to “motivating employees”. Research limitations/implications: The study was conducted in Malawi. Further research is necessary to explore the generalisability of the findings to other contexts. Originality/value: The findings provide an empirical base for future studies which explore perceptions of the employee advocacy role undertaken by HR practitioners in Africa.


Rees, C. J., Mamman, A., Rees, C. J., Bakuwa, R., Branine, M., & Kamoche, K. (2019). Employee advocacy in Africa: the role of HR practitioners in Malawi. Employee Relations, 41(1), 2-15.

Journal Article Type Article
Acceptance Date May 2, 2018
Online Publication Date Dec 7, 2019
Publication Date Jan 7, 2019
Deposit Date Dec 10, 2018
Publicly Available Date Dec 11, 2018
Journal Employee Relations
Print ISSN 0142-5455
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 41
Issue 1
Pages 2-15
Public URL
Publisher URL


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