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Determinants of returnees' entrepreneurship in rural marginal China

Wang, Yi; Jiang, Yangyang; Geng, Baojiang; Wu, Bin; Liao, Lu


Yi Wang

Yangyang Jiang

Baojiang Geng

Senior Research Fellow

Lu Liao


Returnee entrepreneurship represents a new direction in enYitrepreneurial migration and a distinct mode of geographical mobility among entrepreneurs. This study focuses on the Tibetan region of Sichuan, China, in researching young adults who have returned to rural marginal areas from cities to engage in tourism entrepreneurship. The entrepreneurial ecosystem is taken as a theoretical basis to evaluate critical determinants of returnee entrepreneurs' business development from two perspectives: macro (the entrepreneurial environment) and micro (entrepreneurs themselves). The authors conducted four narrative interviews with local bed and breakfast entrepreneurs in the Ganzi prefecture. Findings reveal that local embeddedness and non-local connections are vital to returnee entrepreneurs' business development. Numerous determinants related to local embeddedness and non-local connections are also tied to entrepreneurial ecosystem elements, such as infrastructure, institutions, market conditions, and capital.


Wang, Y., Jiang, Y., Geng, B., Wu, B., & Liao, L. (2022). Determinants of returnees' entrepreneurship in rural marginal China. Journal of Rural Studies, 94, 429-438.

Journal Article Type Article
Acceptance Date Jul 28, 2022
Online Publication Date Aug 8, 2022
Publication Date Aug 8, 2022
Deposit Date Oct 24, 2022
Publicly Available Date Feb 9, 2024
Journal Journal of Rural Studies
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 94
Pages 429-438
Keywords returnee entrepreneurs; local embeddedness; non-local connections; entrepreneurial ecosystem; rural marginal areas; narrative interview
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