Skip to main content

Research Repository

Advanced Search

Conceived in Harlesden: Candidate-Centred Campaigning in British General Elections

Milazzo, Caitlin; Townsley, Joshua


Joshua Townsley


© 2018 The Author(s) 2018. Published by Oxford University Press on behalf of the Hansard Society; all rights reserved. Recent decades have seen an increasing trend towards the personalisation of election campaigns, even in systems where candidates have few structural incentives to emphasise their personal appeal. In this article, we build on a growing literature that points to the importance of candidate characteristics in determining electoral success. Using a dataset composed of more than 3700 leaflets distributed during the 2015 and 2017 general elections, we explore the conditions under which messages emphasising the personal characteristics of prospective parliamentary candidates appear in British general election campaign materials. Even when we account for party affiliation, we find that there are important contextual and individual-level factors that predict the use of candidate-centred messaging.


Milazzo, C., & Townsley, J. (2020). Conceived in Harlesden: Candidate-Centred Campaigning in British General Elections. Parliamentary Affairs, 73(1), 127-146.

Journal Article Type Article
Acceptance Date Oct 12, 2018
Online Publication Date Dec 19, 2018
Publication Date Jan 1, 2020
Deposit Date Oct 15, 2018
Publicly Available Date Dec 20, 2020
Journal Parliamentary Affairs
Print ISSN 0031-2290
Electronic ISSN 1460-2482
Publisher Oxford University Press
Peer Reviewed Peer Reviewed
Volume 73
Issue 1
Pages 127-146
Public URL
Publisher URL
Additional Information This is a pre-copyedited, author-produced version of an article accepted for publication in Parliamentary Affairs following peer review. The version of record is available online at:


You might also like

Downloadable Citations