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Discourses of transnormativity in vloggers’ identity construction

Jones, Lucy



This article investigates the construction of two transgender vlogger personas, providing insight into the prevalence of normative discourses which may be drawn on when constructing transgender identities. Many transgender people around the world rely on the internet as a source of information and guidance, with online video diaries (“vlogs”), in which young people record and chart their experiences of transition, playing a particularly important role. In this article, discourse from two popular transgender vloggers is critically analysed. It is found that the vloggers index identities which are broadly in line with what Lal Zimman terms the archetypal “true transsexual”, an ideological model of what it means to be “authentically” transgender. This corresponds with heteronormative, essentialist expectations of binary gender. The vloggers are shown to authenticate their own experiences by stating what is “typical” and positioning themselves as “experts”. Ultimately, it is argued that the version of transgender identity and experience that they put forward reproduces prevalent discourses of normative gender and sexuality.


Jones, L. (2019). Discourses of transnormativity in vloggers’ identity construction. International Journal of the Sociology of Language, 2019(256), 85-101.

Journal Article Type Article
Acceptance Date Dec 30, 2016
Online Publication Date Jan 22, 2019
Publication Date Feb 25, 2019
Deposit Date Aug 22, 2018
Publicly Available Date Jan 23, 2020
Journal International Journal of the Sociology of Language
Print ISSN 0165-2516
Electronic ISSN 1613-3668
Publisher De Gruyter
Peer Reviewed Peer Reviewed
Volume 2019
Issue 256
Pages 85-101
Keywords Linguistics and Language; Language and Linguistics
Public URL
Publisher URL


Transnormativity In Vlogger ID Construction FINAL Submitted Jun 2016 (253 Kb)

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