Skip to main content

Research Repository

See what's under the surface

Advanced Search

Avian flu: the creation of expectations in the interplay between science and the media

Nerlich, Brigitte; Halliday, Christopher

Authors

Brigitte Nerlich brigitte.nerlich@nottingham.ac.uk

Christopher Halliday



Abstract

This paper examines the emerging cultural patterns and interpretative repertoires in reports of an impending pandemic of avian flu in the UK mass media and scientific journals at the beginning of 2005, paying particular attention to metaphors, pragmatic markers ('risk signals'), symbolic dates and scare statistics used by scientists and the media to create expectations and elicit actions. This study complements other work on the metaphorical framing of infectious disease, such as foot and mouth disease and SARS, tries to link it to developments in the sociology of expectations and applies insights from pragmatics both to the sociology of metaphor and the sociology of expectations.

Journal Article Type Article
Publication Date Jan 1, 2007
Journal Sociology of Health & Illness
Electronic ISSN 0141-9889
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 29
Issue 1
APA6 Citation Nerlich, B., & Halliday, C. (2007). Avian flu: the creation of expectations in the interplay between science and the media. Sociology of Health and Illness, 29(1), doi:10.1111/j.1467-9566.2007.00517.x
DOI https://doi.org/10.1111/j.1467-9566.2007.00517.x
Keywords avian influenza • sociology of expectations • metaphors • pragmatics • sociology of fear
Publisher URL http://www3.interscience.wiley.com/journal/118532201/abstract?CRETRY=1&SRETRY=0
Copyright Statement Copyright information regarding this work can be found at the following address: http://eprints.nottingh.../end_user_agreement.pdf
Additional Information The definitive version is available at: www3.interscience.wiley.com

Files

avianshi2.pdf (262 Kb)
PDF

Copyright Statement
Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf





Downloadable Citations

;