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Avian flu: the creation of expectations in the interplay between science and the media

Nerlich, Brigitte; Halliday, Christopher

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Authors

Brigitte Nerlich

Christopher Halliday



Abstract

This paper examines the emerging cultural patterns and interpretative repertoires in reports of an impending pandemic of avian flu in the UK mass media and scientific journals at the beginning of 2005, paying particular attention to metaphors, pragmatic markers ('risk signals'), symbolic dates and scare statistics used by scientists and the media to create expectations and elicit actions. This study complements other work on the metaphorical framing of infectious disease, such as foot and mouth disease and SARS, tries to link it to developments in the sociology of expectations and applies insights from pragmatics both to the sociology of metaphor and the sociology of expectations.

Citation

Nerlich, B., & Halliday, C. (2007). Avian flu: the creation of expectations in the interplay between science and the media. Sociology of Health and Illness, 29(1), https://doi.org/10.1111/j.1467-9566.2007.00517.x

Journal Article Type Article
Publication Date Jan 1, 2007
Deposit Date Oct 12, 2010
Publicly Available Date Oct 12, 2010
Journal Sociology of Health & Illness
Electronic ISSN 0141-9889
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 29
Issue 1
DOI https://doi.org/10.1111/j.1467-9566.2007.00517.x
Keywords avian influenza • sociology of expectations • metaphors • pragmatics • sociology of fear
Public URL https://nottingham-repository.worktribe.com/output/1017011
Publisher URL http://www3.interscience.wiley.com/journal/118532201/abstract?CRETRY=1&SRETRY=0
Additional Information The definitive version is available at: www3.interscience.wiley.com

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