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Carbon gold rush and carbon cowboys: a new chapter in green mythology?

Nerlich, Brigitte; Koteyko, Nelya

Authors

Brigitte Nerlich brigitte.nerlich@nottingham.ac.uk

Nelya Koteyko nelya.koteyko@nottingham.ac.uk



Abstract

Individual and collective efforts to mitigate climate change in the form of carbon offsetting and emissions trading schemes have recently become the focus of much media attention. In this paper we explore a subset of the UK national press coverage centered on such schemes. The articles, selected from general as well as specialized business and finance newspapers, make use of gold rush, Wild West and cowboy imagery which is rooted in deeply entrenched myths and metaphors and allows readers to make sense of very complex environmental, political, ethical, and financial issues associated with carbon mitigation. They make what appears complicated and unfamiliar, namely carbon trading and offsetting, seem less complex and more familiar. A critical discussion of this type of imagery is necessary in order to uncover and question tacit assumptions and connotations which are built into it and which might otherwise go unnoticed and unchallenged in environmental communication.

Journal Article Type Article
Publication Date Mar 1, 2010
Journal Environmental Communication
Print ISSN 1752-4032
Electronic ISSN 1752-4032
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 4
Issue 1
APA6 Citation Nerlich, B., & Koteyko, N. (2010). Carbon gold rush and carbon cowboys: a new chapter in green mythology?. Environmental Communication, 4(1), doi:10.1080/17524030903522389
DOI https://doi.org/10.1080/17524030903522389
Keywords carbon offsetting, emissions trading, gold rush, cowboys, metaphors, frames
Publisher URL http://www.informaworld.com/smpp/content~db=all~content=a919923382
Copyright Statement Copyright information regarding this work can be found at the following address: http://eprints.nottingh.../end_user_agreement.pdf
Additional Information Author Posting. (c) 'Copyright Holder', 2010.
This is the author's version of the work. It is posted here by permission of 'Copyright Holder' for personal use, not for redistribution.
The definitive version was published in Environmental Communication: A Journal of Nature and Culture, Volume 4 Issue 1, March 2010.
doi:10.1080/17524030903522389 (http://dx.doi.org/10.1080/17524030903522389)

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Copyright Statement
Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf





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