“Show us your moves”: trade rituals of television marketing
(2015)
Journal Article
Grainge, P., & Johnson, C. (2015). “Show us your moves”: trade rituals of television marketing. Arts and the Market, 5(2), 126-138. https://doi.org/10.1108/aam-06-2014-0022
The purpose of this paper is to examine the professional culture of television marketing in the UK, the sector of arts marketing responsible for the vast majority of programme trailers and channel promos seen on British television screens. In researc... Read More about “Show us your moves”: trade rituals of television marketing.