Outputs (2)

Layering engagement: the temporal dynamics of transmedia television (2015)
Journal Article
Evans, E. (2015). Layering engagement: the temporal dynamics of transmedia television. Storyworlds, 7(2), https://doi.org/10.5250/storyworlds.7.2.0111

The last fifteen years have seen dramatic changes in the UK within both the television industry and televisual storytelling techniques. Rapid technological changes have not only increased the variety of screen devices, they have also changed the boun... Read More about Layering engagement: the temporal dynamics of transmedia television.

The economics of free: Freemium games, branding and the impatience economy (2015)
Journal Article
Evans, E. (2016). The economics of free: Freemium games, branding and the impatience economy. Convergence, 22(6), 563-580. https://doi.org/10.1177/1354856514567052

The gaming industry has seen dramatic change and expansion with the emergence of ‘casual’ games that promote shorter periods of game play. Free to download, but structured around micro-payments, these games raise the complex relationship between game... Read More about The economics of free: Freemium games, branding and the impatience economy.