Value-added Services and E-commerce Platform Competitiveness: A Game Theoretic Approach
(2024)
Journal Article
Du, X., Li, W., Cui, L., Jia, Y., & Wu, L. (2024). Value-added Services and E-commerce Platform Competitiveness: A Game Theoretic Approach. Kybernetes, https://doi.org/10.1108/K-08-2023-1480
Purpose-In response to the intense competition in the platform economy, e-commerce platforms are actively introducing value-added services to maintain their competitiveness. However, how effective these value-added services are in fulfilling this pur... Read More about Value-added Services and E-commerce Platform Competitiveness: A Game Theoretic Approach.