Exploring player cocreation dynamics on the gaming platform: Interplay of goal fulfillments, orchestration actions, and platform affordances
(2024)
Journal Article
Hung, H.-Y., Kumar, A., Kumar, V., Lin, C.-C., & Tan, K. H. (2024). Exploring player cocreation dynamics on the gaming platform: Interplay of goal fulfillments, orchestration actions, and platform affordances. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2024.12.003
Understanding player co-creation dynamics on gaming platforms is crucial for fostering engagement and driving innovation in digital marketing. This study investigates these dynamics on the Roblox platform, proposing an integrated framework that conne... Read More about Exploring player cocreation dynamics on the gaming platform: Interplay of goal fulfillments, orchestration actions, and platform affordances.