Outputs (3)

Exiting the space between the rock and the hard place: An integrative managerial approach to tackling burnout in a business context (2025)
Journal Article
Koporcic, N., Francu, R. E., Gugenishvili, I., & Nietola, M. (2025). Exiting the space between the rock and the hard place: An integrative managerial approach to tackling burnout in a business context. Industrial Marketing Management, 126, 44-55. https://doi.org/10.1016/j.indmarman.2025.02.006

In the current volatile, uncertain, complex, and ambiguous business markets, employees and managers alike struggle with mental health issues. These challenging times are reflected in a state of permacrisis impacting job market instabilities, fluctuat... Read More about Exiting the space between the rock and the hard place: An integrative managerial approach to tackling burnout in a business context.

Using Sustainable Development Goals for making CSR a part of the firm’s DNA (2023)
Book Chapter
Gugenishvili, I., Francu, R. E., & Koporcic, N. (2023). Using Sustainable Development Goals for making CSR a part of the firm’s DNA. In S. Markovic, A. Lindgreen, N. Koporcic, & M. Micevski (Eds.), Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions (67-81). Routledge

Businesses wishing to make a positive impact face challenges related to the creation and dissemination of knowledge on their Corporate Social Responsibility (CSR) efforts. The challenges are twofold: First, they need to make responsibility part of th... Read More about Using Sustainable Development Goals for making CSR a part of the firm’s DNA.

I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions (2021)
Journal Article
Gugenenishvili, I., Francu, R., & Koporcic, N. (2022). I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions. Journal of Consumer Behaviour, 21(2), 167-179. https://doi.org/10.1002/cb.1980

Individual donations are the main source of income for charitable organizations. This study aims to understand whether, when, and how descriptive norms can be used to motivate individual monetary donations. Our findings challenge previous literature... Read More about I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions.