Outputs (2)

Capitalizing on B2B brand equity: a supply chain perspective (2025)
Journal Article
Wang, M., Wu, L., Dawson, A., Zhang, Y., & Zhang, L. (in press). Capitalizing on B2B brand equity: a supply chain perspective. Journal of Business and Industrial Marketing,

Purpose-Brand equity is an important firm resource that signals the strength of a business in a marketplace of imperfect information. As a result, this concept has been well theorized in marketing theory and practice as a tool for influencing custome... Read More about Capitalizing on B2B brand equity: a supply chain perspective.

How to Develop Inclusive, Sustainable Leadership in Nursing? Clean the Sticky Floor! (2023)
Book Chapter
Croft, C., & Dawson, A. (2023). How to Develop Inclusive, Sustainable Leadership in Nursing? Clean the Sticky Floor!. In N. Burgess, & G. Currie (Eds.), Shaping High Quality, Affordable and Equitable Healthcare. Organizational Behaviour in Healthcare (115-130). Palgrave Macmillan. https://doi.org/10.1007/978-3-031-24212-0_6

Females from ethnic minority backgrounds are currently under-represented in nurse leadership positions across Western healthcare systems. Despite being over-represented at entry level nursing roles, they are under-represented in all nursing roles abo... Read More about How to Develop Inclusive, Sustainable Leadership in Nursing? Clean the Sticky Floor!.