Outputs (69)

Marketing literary England to the US traveller (2019)
Presentation / Conference Contribution
Themistocleous, C., Ingram, C., Rickly, J., & Mccabe, S. (2019, September). Marketing literary England to the US traveller. Presented at 8th Advances in Tourism Marketing Conference (ATMC), Namur, Belgium

This paper examines English literary tourism through the eyes of the bibliophile and non-bibliophile. It adopts an inductive between-subjects experimental design to investigate the likelihood of a general sample of the US population visiting literary... Read More about Marketing literary England to the US traveller.

Gender and Governance of Global Value Chains: promoting rights of women workers (2019)
Journal Article
Barrientos, S., Bianchi, L., & Berman, C. (2019). Gender and Governance of Global Value Chains: promoting rights of women workers. International Labour Review, 158(4), 729-752. https://doi.org/10.1111/ilr.12150

Private governance channelled through social compliance programmes and gender initiatives of multinational companies (MNC) are ineffective in tackling gender discrimination in global value chains. The United Nations Guiding Principles on Business and... Read More about Gender and Governance of Global Value Chains: promoting rights of women workers.

Review of studies on digital transaction platforms in marketing journals (2019)
Journal Article
Hänninen, M. (2019). Review of studies on digital transaction platforms in marketing journals. International Review of Retail, Distribution and Consumer Research, 30(2), 164-192. https://doi.org/10.1080/09593969.2019.1651380

© 2019 Informa UK Limited, trading as Taylor & Francis Group. Digital transaction platforms now intermediate a large number of transactions between end-customers and independent sellers and service providers in many parts of the economy. In retail,... Read More about Review of studies on digital transaction platforms in marketing journals.

Conceptualizing Interactive Network Branding in business markets: developing roles and positions of firms in business networks (2019)
Journal Article
Koporcic, N., & Tornroos, J.-A. (2019). Conceptualizing Interactive Network Branding in business markets: developing roles and positions of firms in business networks. Journal of Business and Industrial Marketing, 34(8), 1681-1691. https://doi.org/10.1108/jbim-11-2018-0332

Purpose – The paper presents the concept of Interactive Network Branding (INB) in business markets. The INB conceptualization offers an understanding of corporate branding processes as an inherent part of business networking. More specifically, the p... Read More about Conceptualizing Interactive Network Branding in business markets: developing roles and positions of firms in business networks.

Industry Leader Premium (2019)
Journal Article
Ja, K. (2019). Industry Leader Premium. European Journal of Multidisciplinary Studies, 4(2), 84-94. https://doi.org/10.26417/ejms-2019.v4i2-542

The advantage of becoming an industry leader is widely studied. However, how can we measure it? This paper measures how much premium an industry leader has in its valuation through a P/E ratio. The findings suggest industry leaders have significantly... Read More about Industry Leader Premium.

What is an advert? : a sociological perspective on marketing media (2019)
Journal Article
Cluley, R., & Nixon, E. (2019). What is an advert? : a sociological perspective on marketing media. Marketing Theory, 19(4), 405-423. https://doi.org/10.1177/1470593119856645

This paper draws on a conceptual vocabulary developed in science and technology studies to advance a sociological theory of objects in marketing. Analysing a single advertising medium, it shows that marketing objects can exist simultaneously in multi... Read More about What is an advert? : a sociological perspective on marketing media.

Partial Identification of Economic Mobility: With an Application to the United States (2019)
Journal Article
Millimet, D. L., Millimet, D. L., Li, H., & Roychowdhury, P. (2019). Partial Identification of Economic Mobility: With an Application to the United States. Journal of Business and Economic Statistics, 38(4), 732-753. https://doi.org/10.1080/07350015.2019.1569527

The economic mobility of individuals and households is of fundamental interest. While many measures of economic mobility exist, reliance on transition matrices remains pervasive due to simplicity and ease of interpretation. However, estimation of tra... Read More about Partial Identification of Economic Mobility: With an Application to the United States.

Do rating agencies exhibit herding behaviour?: evidence from sovereign ratings (2019)
Journal Article
Chen, Z., Matousek, R., Stewart, C., & Webb, R. (2019). Do rating agencies exhibit herding behaviour?: evidence from sovereign ratings. International Review of Financial Analysis, 64, 57-70. https://doi.org/10.1016/j.irfa.2019.04.011

We assess the presence of herding by considering the lead-lag relationship of sovereign ratings assigned by the three main rating agencies at the individual country level. Given that different rating agencies may have different levels of expertise (r... Read More about Do rating agencies exhibit herding behaviour?: evidence from sovereign ratings.

Comparison of AR and physical experiential learning environment in supporting product innovation (2019)
Journal Article
Liu, C., Lu, J., Kao, Y., Chung, L., & Tan, K. (2019). Comparison of AR and physical experiential learning environment in supporting product innovation. International Journal of Engineering Business Management, 11, https://doi.org/10.1177/1847979019839578

This article compares how virtual and physical learning aids enhance learners’ product innovation capability, i.e., design experiences and domain knowledge. The virtual aid utilises augmented reality (AR) allowing learners to experience a range of an... Read More about Comparison of AR and physical experiential learning environment in supporting product innovation.

The impact of business schools: increasing the range of strategic choices (2019)
Journal Article
Lejeune, C., Starkey, K., Kalika, M., & Tempest, S. (2019). The impact of business schools: increasing the range of strategic choices. Management International, 23(2), 88-98

The notion of impact is becoming important for international business schools, which are under increasing pressures related to their legitimacy. Although the term impact has gained in popularity, common approaches to business school impact rely eithe... Read More about The impact of business schools: increasing the range of strategic choices.