Outputs (2)

The power of arts‐based film interventions to encourage Black blood donors (2024)
Journal Article
Mills, R., Okubanjo, A., Acheampong, N., Croucher, M., Eaton, N., Kazi, A., Di Angelantonio, E., Wood, A., Barbara, M., & Ferguson, E. (2024). The power of arts‐based film interventions to encourage Black blood donors. Transfusion, https://doi.org/10.1111/trf.17963

Background: Blood services must consider innovative ways to encourage more Black people to donate to enhance the efficacy of treatments. We evaluate how two innovative arts-based approaches (co-designed and locally produced films and a large-scale Ma... Read More about The power of arts‐based film interventions to encourage Black blood donors.

Questions on Travel and Sexual Behaviours Negatively Impact Ethnic Minority Donor Recruitment: Effect of Negative Word-of-Mouth and Avoidance (2024)
Journal Article
Ferguson, E., Mills, R., Dawe-Lane, E., Khan, Z., Reynolds, C., Davison, K., Edge, D., Smith, R., O'Hagan, N., Desai, R., Croucher, M., Eaton, N., & Brailsford, S. (in press). Questions on Travel and Sexual Behaviours Negatively Impact Ethnic Minority Donor Recruitment: Effect of Negative Word-of-Mouth and Avoidance. Vox Sanguinis,

Aims: Donor selection questions differentially impacting ethnic minorities can discourage donation directly and via negative-word-of-mouth. We explore the differential impact of two blood safety questions relating to (i) sexual contacts linked to ar... Read More about Questions on Travel and Sexual Behaviours Negatively Impact Ethnic Minority Donor Recruitment: Effect of Negative Word-of-Mouth and Avoidance.