It’s only fair: blood donors are more sensitive to violations of fairness norms than non-donors: converging psychometric and ultimatum game evidence
(2018)
Journal Article
Ferguson, E., & Lawrence, C. (2018). It’s only fair: blood donors are more sensitive to violations of fairness norms than non-donors: converging psychometric and ultimatum game evidence. Vox Sanguinis, 113(3), 242-250. https://doi.org/10.1111/vox.12636
Background and Objectives: The design of effective donor recruitment campaigns requires an accurate understanding of donor motivations. This requires cross-validation of theoretically derived, psychometrically assessed motivations with behavioural pr... Read More about It’s only fair: blood donors are more sensitive to violations of fairness norms than non-donors: converging psychometric and ultimatum game evidence.