Skip to main content

Research Repository

Advanced Search

Outputs (73)

Ultraviolet (2016)
Journal Article
Legendre, T. (2016). Ultraviolet

‘Good mums don’t, apparently, wear make-up’: negotiating discourses of gendered parenthood in Mumsnet Talk (2016)
Journal Article
Mackenzie, J. (2018). ‘Good mums don’t, apparently, wear make-up’: negotiating discourses of gendered parenthood in Mumsnet Talk. Gender and Language, 12(1), 114-135. https://doi.org/10.1558/genl.31062

This article explores the discourses and related subject positions that are negotiated by contributors to the discussion forum of a popular British parenting website, Mumsnet Talk. Drawing on analysis of a single thread posted to this forum, I explor... Read More about ‘Good mums don’t, apparently, wear make-up’: negotiating discourses of gendered parenthood in Mumsnet Talk.

‘Off to the best start’? A multimodal critique of breast and formula feeding health promotional discourse (2016)
Journal Article
Brookes, G., Harvey, K., & Mullany, L. (2016). ‘Off to the best start’? A multimodal critique of breast and formula feeding health promotional discourse. Gender and Language, 10(3), 340-363. https://doi.org/10.1558/genl.v10i3.32035

This study critically examines the multimodal discourses of baby-feeding practices in contemporary health promotion in the UK. Comparing two parallel texts from the ongoing Start4life campaign (one dedicated to breastfeeding, the other to bottle/form... Read More about ‘Off to the best start’? A multimodal critique of breast and formula feeding health promotional discourse.

A multimodal approach to assessing user experiences with agent helpers (2016)
Journal Article
Adolphs, S., Clark, L., Ofemile, A., & Rodden, T. (2016). A multimodal approach to assessing user experiences with agent helpers. ACM Transactions on Interactive Intelligent Systems, 6(4), Article 29. https://doi.org/10.1145/2983926

The study of agent helpers using linguistic strategies such as vague language and politeness has often come across obstacles. One of these is the quality of the agent's voice and its lack of appropriate fit for using these strategies. The first appro... Read More about A multimodal approach to assessing user experiences with agent helpers.

Fable, myth and folk tale: The writing of oral and traditional story forms (2016)
Book Chapter
Harrison, A. (2016). Fable, myth and folk tale: The writing of oral and traditional story forms. In D. Head (Ed.), Cambridge history of the English short story (84-99). Cambridge: Cambridge University Press. https://doi.org/10.1017/9781316711712.006

© Cambridge University Press 2016. Oral and traditional story forms - from fable, myth, fairy tale and folk tale to religious parable - underwrote the nature and purpose of the short story from its earliest incarnations, offering powerful narrative m... Read More about Fable, myth and folk tale: The writing of oral and traditional story forms.

Just plain Wronga? A multimodal critical analysis of online payday loan discourse (2016)
Journal Article
Brookes, G., & Harvey, K. (2017). Just plain Wronga? A multimodal critical analysis of online payday loan discourse. Critical Discourse Studies, 14(2), 167-187. https://doi.org/10.1080/17405904.2016.1250651

Payday loans constitute one of the most rapidly expanding and controversial forms of consumer lending today. Payday lending – the selling of high-interest, short-term credit – has thrived in the wake of the decline of the traditional high street bank... Read More about Just plain Wronga? A multimodal critical analysis of online payday loan discourse.