Investigating the Impact of AI-powered Technologies on Instagrammers' Purchase Decisions in Digitalization Era: A Study of the Fashion and Apparel Industry
(2022)
Journal Article
Yeo, S. F., Tan, C. L., Kumar, A., Tan, K. H., & Wong, J. K. (2022). Investigating the Impact of AI-powered Technologies on Instagrammers' Purchase Decisions in Digitalization Era: A Study of the Fashion and Apparel Industry. Technological Forecasting and Social Change, 177, Article 121551. https://doi.org/10.1016/j.techfore.2022.121551
Over the last couple of decades, technological advancements have accelerated exponentially, especially in the realm of online social networking networks. The artificial intelligence (AI)-powered digital technologies applications continue to emerge to... Read More about Investigating the Impact of AI-powered Technologies on Instagrammers' Purchase Decisions in Digitalization Era: A Study of the Fashion and Apparel Industry.