Exogenous cognition and cognitive state theory: The plexus of consumer analytics and decision-making
(2020)
Journal Article
Smith, A., Harvey, J., Goulding, J., Smith, G., & Sparks, L. (2020). Exogenous cognition and cognitive state theory: The plexus of consumer analytics and decision-making. Marketing Theory, 21(1), 53-74. https://doi.org/10.1177/1470593120964947
We develop the concept of exogenous cognition (ExC) as a specific manifestation of an external cognitive system (ECS). Exogenous cognition describes the technological and algorithmic extension of (and annexation of) cognition in a consumption context... Read More about Exogenous cognition and cognitive state theory: The plexus of consumer analytics and decision-making.